A few years back, I was working on a project with Three Post and my buddy Carlos, now with Greater Than, for Lenovo. Lenovo was just about to acquire IBM’s low-end server business, and we were working on some advertising content for the transition.
In the end, Lenovo didn’t go through with it for some reasons other than our work, but I had alot of design sketches done, and Carlos had converted the finished drawings into flash animation.
The idea behind the series is that there’s this character named Walt (who seems to be channelling a bit of Milton from Office Space) who does everything in an old-school manner. He lives in a “world without servers”. We were toying with the idea of what things might be like without servers… which kind of means everything collapses.
I don’t think we’d gotten the series to the point of elegance yet, but I like some of the ideas that were emerging.
Below are links to some of the initial sketches I did. I’ll see if I can find some of the more developed ideas as well.